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In this section you will find easy access to industry studies such as the 2013 PMB Medical Media Study and the findings by Regina K on Engaging Physicians and more…

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The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP), in consultation with Canada's Research-Based Pharmaceutical Companies (Rx&D).

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In this section you will find easy access to industry videos and presentations, such as Enhanced Patient Outcomes and Engaging Physicians in the 21st Century.

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Key Readership Findings

  • 15% increase in physician readership since 2008
  • 19% increase in GP readership since 2008
  • 90% reach of all physicians
  • 92% reach of physicians who don't see reps
  • 93% reach of young physicians (less than 15 years of practice)

Print Measurement Bureau/Medical Media Study (PMB/MMS) 2013

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Engaging more physicians than ever! Each month, 90% of physicians read printed medical publications, and 57% visit medical publication websites. We recognize the impact and importance of reaching physicians effectively.

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Member Companies

  • - Canadian Medical Association
  • - Canadian Urological Association
  • - The College of Family Physicians of Canada
  • - Healthcare Media Partners Inc.
  • - JLS Media
  • - Keith Communications Inc.
  • - Parkhurst Publishing
  • - Pulsus Group
  • - Rogers Healthcare Group
  • - STA Communications