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In this section you will find easy access to industry studies such as the 2013 PMB Medical Media Study and the findings by Regina K on Engaging Physicians and more…
The following guidelines and procedures have been developed through the cooperative efforts of member publishers of the Canadian Association of Medical Publishers (CAMP), in consultation with Canada's Research-Based Pharmaceutical Companies (Rx&D).
In this section you will find easy access to industry videos and presentations, such as Enhanced Patient Outcomes and Engaging Physicians in the 21st Century.
Source:
Print Measurement Bureau/Medical Media Study (PMB/MMS) 2013
Engaging more physicians than ever! Each month, 90% of physicians read printed medical publications, and 57% visit medical publication websites. We recognize the impact and importance of reaching physicians effectively.